The team over at the National Association of Bar Professionals reached out for help with rebranding efforts. Below is a rare peek behind the curtain revealing my design process. I showcase some of my meeting notes, concept sketches, and screen shots of my work in progress. In the bottom image you'll see the final logos along with the branding guide. After a successful rebrand of NABE, I nabbed so many drinks at my local bar that they now bar me from entering...bar none. I've got a million of these.